• predominantly 'offline' workforce
  (eg. manufacturing)
• traditional, older staff, who prefer 'paper'
• concern over security of the online interface

online surveys

• predominantly office-based/online workforce
• web-based, intranet, email-based options
• avoids costs of printing and datacapture

mixed methodology
(paper AND online)

• diverse business functions
  (eg. corporate HQ and factory workforce)
• cost-effective option vs. all-paper surveys

• executive level interviews
• key employee discussions
• talent management / retention
• exit interviews

• pre-survey groups to inform questionnaire content
• post-survey groups to explore issues in depth and develop the action plan
• can also be used in place of a quantitative survey if structured to be representative of the staff population
  

• 'who wants to be a millionaire' style handsets
• immediate data collection and results presentation possible
• can be used in strategy meetings to gather pure data on perceptions and opinions
• useful for company wide meetings to test reactions to key corporate messages
• can be used as a tool to test knowledge before and after training events
• 'quiz' element can bring life to corporate events
  

• pre-programmed questionnaire, with simple multiple choice answers
• stand-alone units can be used to gather data from 'passing traffic' (eg. company reception area, employee common room)
• several units can be linked to aggregate data across multiple sites / locations
• remote data export via modem is possible
• more complex kiosks can use interactive graphics and video to gather opinions