Creative Thinking - Individual Development
Writing a book
Each year we teach creativity techniques to the MSc in Strategic and Organisational Consultancy students at EDHEC, the Grande Ecole in Lille, France and each year we dream up a new project for them.
In 2011 we asked them to write a book (in less than four days, whilst learning creativity techniques along the way).
We only had five half days with them, in an elapsed time of four days. These students are really some of the brightest in Europe so we (well Steve!) decided that we could serve them best by really challenging them.
We set the whole thing up as a consultancy project, working in teams, across business themes, with a single deadline and weaving in not only the creativity and innovation content - but consultancy skills too. Then when they have interviews or get jobs in the major consulting firms (which they do, and in fact did, as we were there!) they will at least have had one experience!
The output was awesome, and is best left to speak for itself.